: Key Digital Marketing Strategies for the company in 2021

  Key Digital Marketing Strategies for the company in 2021 An effective digital marketing strategy is helpful for the company to remain top in the customer acquisition and increase its sales and profitability of the company in the long run. It should be important for the company to reach its maximum presence in the social media to engage their customers well. Due to pandemic the face to face communication is currently not possible and very limited (Fierro, et al., 2017). In this regard, it should be important for the company to maintain its communication through social media presence. As per the findings, it is identified that 88% of the small business invest into the social media. (Source: De Pelsmacker, et al., 2018) It is also analyzed that the majority of the people from all generations like Millennials 91%, Generation Xers 91% and baby boomers 85% use social media for their business. Furthermore, Email marketing campaigns is an important tool as seen by the marketers use...