Key Digital Marketing Strategies for the company in 2021

 Key Digital Marketing Strategies for the company in 2021

An effective digital marketing strategy is helpful for the company to remain top in the customer acquisition and increase its sales and profitability of the company in the long run. It should be important for the company to reach its maximum presence in the social media to engage their customers well. Due to pandemic the face to face communication is currently not possible and very limited (Fierro, et al., 2017). In this regard, it should be important for the company to maintain its communication through social media presence. As per the findings, it is identified that 88% of the small business invest into the social media.

(Source: De Pelsmacker, et al., 2018)

It is also analyzed that the majority of the people from all generations like Millennials 91%, Generation Xers 91% and baby boomers 85% use social media for their business. Furthermore, Email marketing campaigns is an important tool as seen by the marketers use them to make personal connections with the clients. More than half of the SME in 2020 i.e. 54% used the email marketing as an important digital marketing strategy to remain connect with their customers in 2020. Similarly, web marketing efforts is an effective in house approach thorough building online relationships, marketing of website is one of the most important tactics.56% of the businesses invest into the website marketing in 2020 (Ivanov, 2019). Dronegenuity is the small business that gives the drone solutions to their customers. The company should focuses on the drone producing content through the videos and articles for the blog of the company.

References

Fierro, I., Cardona Arbelaez, D.A. and Gavilanez, J., (2017) Digital marketing: a new tool for international education. Pensamiento & Gestión, (42), pp.241-260.

Ivanov, M., (2019) The digital marketing with the application of cloud technologies. In SHS Web of Conferences (Vol. 65, p. 04019). EDP Sciences.

De Pelsmacker, P., Van Tilburg, S. and Holthof, C., (2018) Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72, pp.47-55.